Grey is assigned to those who are abstaining from pressing. Purple is earned for times between 52 and 60 seconds, blue for 42 to 51, and on through green, yellow, orange and red. Its purpose remains a mystery, a dynamic that seems designed exclusively to thrust members into an existential dilemma. Do you wait to push the button, give yourself the chance to keep the timer alive when it most needs it? Or do you rush to push first, earning some kind of reward once the timer finally reaches zero? Do you even engage with the experiment at all?Īs of today, over 745,000 “participants” have clicked the button, each earning coloured flair corresponding to what the timer read when they pushed it. Each user only gets one press, and new redditors are barred from engaging in the experiment. Once a reddit user presses the button, the timer resets. An enigmatic post from the reddit admins, the experiment was simply a button attached to a 60-second countdown timer. At 9am on April 1, 2015, the reddit community was presented with a diabolically simple and mysterious social experiment: The Button.
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